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It should, but it supported an ecosystem of content providers (reporters) whose overall effect on society was benign.YouTube Downloader Free MP3 CD Burner Free DVD Creator Free YouTube Video Downloader Video Converter Video Converter Ultimate Video to HTML5 Converter Any DVD Ripper Any Blu-ray Ripper Any Video Converter Any MP4 Converter HD Video Converter 3D Video Converter MTS M2TS Converter MXF Converter Any MP3 Converter GIF to Video Converter Video to GIF Converter Flash Converter Flash to Video Converter Flash to MP4 Converter Flash to MOV Converter Flash to MPEG Converter Flash to WMV Converter Flash to AVI Converter Flash to GIF Converter Flash to Audio Converter Flash to HTML5 Converter Video Creating Software Screen Recorder Slideshow Maker Flash Gallery Maker Free Slideshow Maker Free Flash Gallery Maker Free Screen Recorder Think of it as the digital version of the local newspaper: Yes it's a monopoly, yes it's a controlled environment, and yes it costs more than Because that pricing power is shared with Apple's advertisers, it may make mobile advertising more lucrative for everyone involved with it. Having set that competition framework it can't very well go about about trying to undo it.Īnd finally: My BNET colleague Erik Sherman makes a fascinating case for allowing Apple to gain leverage within mobile advertising: Its walled garden could give Apple some pricing power in an environment where media supply vastly outstrips demand. The FTC recently approved Google's acquisition of AdMob in part to bolster competition to Apple's Quattro Wireless buyout and the introduction of the iAd system. For consistency's sake, the FTC can't allow the Google-Admob deal and then nix the Apple-iAd developer agreement:.The FTC needs to find a two-party agreement to restrict trade if it is to build a case against Apple. He's refusing to trade in a way that, in theory, could hurt Apple because it makes it more difficult for clients who have good relationships with Google and Admob. Although Jobs' ban on ads served by companies linked to Google is restrictive, it's a one-sided ultimatum. Jobs hasn't struck agreements with multiple cellphone service providers or handset makers to undercut or prevent competition. Apple's dominance is not based on a restrictive agreement with another company:.He simply makes a great product and sells it for a premium, to both users and advertisers. It is'), his products have risen on their own merits. Say what you like about Jobs' strange obsessions and his lust for dominance (he believes 'PC folks feel like their world is slipping away. It's legal to create a monopoly if your dominance is based solely on the superiority of your product:.However you look at it, competition is alive and fierce in this category. According to NPD, Android took a 28 percent share of sales in that three months to Apple's 21 percent. While Apple has 28 percent of all smartphones out there and Android has only 9 percent Apple's leadership came under threat in Q1 2010. Inside that niche, its not clear that Apple is dominant. Only 23 percent of mobile users have a smartphone. Apple doesn't dominate mobile advertising:.This sure looks like Apple is trying to monopolize or restrain the trade of advertising within its mobile network, but is it illegal? Unless it comes up with a huge surprise, the FTC is likely to find Apple is not breaking the law, for four reasons: It's the data that is the commodity that's valuable here. This means it's almost pointless for an advertiser to try to use an ad service like Google (GOOG)'s AdMob to serve ads on the iPhone - even if it could, Apple won't give the advertiser any data on how many people saw the ad. Here's why the FTC will probably conclude that Apple (AAPL) is not using iAd to create an advertising monopoly inside its iPhone and iPad devices.Īpple CEO Steve Jobs last week banned 'third party analytics software' from iAd, the software that will deliver ads inside iPhone and iPad's apps.

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